A liquid crystal display module including a liquid crystal display having a plurality of liquid crystal cells, a plurality of switches and a common connection, each liquid crystal cell being connected between a respective switch and a common connection. The common connection includes strips, each extending in a first direction and the strips being arranged side-by-side in a second direction. The liquid crystal cells are arranged in rows, each row being along and connected to a strip. The liquid crystal display has gate lines, each gate line operating a respective plurality of the switches. For dot inversion, each gate operates switches connected to respective liquid crystal cells of two adjacent rows. For each row, a first set of alternate liquid crystal cells are connected to respective switches operated by a respective gate line and a second set of interspersed liquid crystal cells are connected to respective switches operated by another respective gate line.