In various embodiments, the proximity of an avatar with respect to a designated focal point object within a virtual universe is determined, and information associated with the designated focal point object is identified. A first of a plurality of representations of the information is selected based, at least in part, on the determined proximity of the avatar with respect to the designated focal point object. The first representation of the information is then transmitted to the avatar. Proximity-based transmission of information can disseminate relevant information to avatars, and can be used by virtual universe businesses to encourage avatars to move near the designated focal point object within the virtual universe so that the avatars can be exposed to products and advertisements.