A system and method utilizing human searchers and/or guides to select a search result(s) which may and/or may not be influenced by commercial or compensation information. A guide(s) may be selected and/or provided with information which may be influenced by compensation information associated with the guide(s) and/or other information. Human judgment may be used to select an organic search result(s) and/or a sponsored result. A person searching on behalf of another may make a decision regarding what will be provided to the other person based on varying degrees of commercial influence which may be explicitly and/or indirectly applied to a selection by a person.