Provided are a method and apparatus for performing an internet protocol television (IPTV) communication service. The method includes: acquiring an application message providing the IPTV communication service from an external input with respect to a general-purpose web application by using plug-in application programming interfaces (APIs) of a web browser which are independent of an IPTV communication service provider; sending the application message to an IP multimedia subsystem (IMS) gateway (IG) functional entity apparatus; and receiving a response message comprising a result of processing the application message as a response to the sending of the application message, from the IG functional entity apparatus.