发明申请
- 专利标题: Audience Manager and Custom Segments
- 专利标题(中): 观众管理员和自定义细分
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申请号: US12191685申请日: 2008-08-14
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公开(公告)号: US20100042465A1公开(公告)日: 2010-02-18
- 发明人: Adam Pritchard , Alexander White , Johannes Schouten
- 申请人: Adam Pritchard , Alexander White , Johannes Schouten
- 主分类号: G06Q10/00
- IPC分类号: G06Q10/00
摘要:
A computer readable medium stores a program for audience data exchange, and has sets of instructions for obtaining data and providing the data to a first network within an exchange. The first network comprises a seller of the data provided to the exchange. The instructions are for offering for sale the data to a second network coupled to the first network. The second network serves as a first buyer of the data provided to the first network. The instructions monetize the data without the need for participation in a particular ad call.
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