摘要:
A method of providing an opt out feature for an exchange receives a request from a first entity to join the exchange. The request includes a URL address for a web page that is configured to receive user requests to opt out of the first entity's activities. The method generates a hidden opt out segment for the first entity. The hidden opt out segment is inaccessible to entities on the exchange, including the first entity. The method grants permission to the first entity to join the exchange.
摘要:
A system for audience data exchange includes a first network and a second network. The first network has a first advertiser, and a first publisher. The second network is coupled to the first network, and has a second advertiser and a second publisher. The first network is a seller of data provided to the exchange system. The second network serves as a buyer of the data provided to the exchange system.
摘要:
A computer readable medium stores a program for audience data exchange, and has sets of instructions for obtaining data and providing the data to a first network within an exchange. The first network comprises a seller of the data provided to the exchange. The instructions are for offering for sale the data to a second network coupled to the first network. The second network serves as a first buyer of the data provided to the first network. The instructions monetize the data without the need for participation in a particular ad call.
摘要:
A method of audience data exchange obtains data and provides the data to a first network within an exchange system. The first network comprises a seller of the data provided to the exchange system. The method offers for sale the data to a second network coupled to the first network. The second network serves as a first buyer of the data provided to the first network within the exchange system. The method monetizes the data without the need for participating in a particular ad call.
摘要:
A method of data collection for user segmentation receives an interaction of a user with a web page, and generates an ad call in response to the received interaction. The ad call is preconfigured to have an association to a first segment. The method adds the user to the first segment.
摘要:
A system for audience data exchange, the system includes a first network and a second network. The first network has a first data provider for collecting data and providing the data to the first network. The second network is coupled to the first network, and includes a first advertiser and a first publisher. The first network serves as a seller of the data provided by the first data provider. The second network serves as a buyer of the data provided by the first data provider. The first network compensates the first data provider.
摘要:
An improved multiplex ligation-dependent amplification method is disclosed for detecting the presence of specific methylated sites in a single stranded target nucleic acid, while simultaneously, the quantification of the target nucleic acid sequence can be performed, using a plurality of probe sets of at least two probes, each of which includes a target specific region and non-complementary region containing a primer binding site. At least one of the probes further includes the sequence of one of the strands of a double stranded recognition site of a methylation sensitive restriction enzyme. The probes belonging to the same set are ligated together when hybridised to the target nucleic acid sequence, the hybrid is subjected to digestion by the methylation sensitive restriction enzyme, resulting in non-methylated recognition sites being cleaved. The probes of the uncleaved (methylated) hybrid are subsequently amplified by a suitable primer set.