An information processing apparatus includes a managing unit that manages a scale calculated based on descriptions of an operation performed on a predetermined item and a series to which the item belongs in association with each other, a first extracting unit that extracts items belonging to the same series as top N series, obtained by sorting the scales, from among a plurality of items, a taste managing unit that manages taste of a user, a second extracting unit that calculates the degree of similarity between the taste managed by the taste managing unit and each item to extract items with higher degrees of similarity, and a recommending unit that recommends a predetermined number of items among the items extracted by the first extracting unit and the items extracted by the second extracting unit to the user.