An ultrasonic diagnostic apparatus, including a first imaging unit for configuring plural pieces of first-image data based on reception signals received by an ultrasound probe, a velocity vector detector for measuring blood and tissue velocity vectors based on the plural pieces of first-image data inputted from the first imaging unit, a blood-flow image extracting unit for configuring a blood-flow image based on the velocity vectors measured, a histogram unit for calculating number of pixels for each brightness with respect to the blood-flow image configured, a threshold controller for inputting a brightness threshold value, an information processing unit for color-mapping pixels whose brightness are higher than the brightness threshold value, and configuring second-image data by adding the pixels to at least the one piece of first-image data, and a display for displaying the second-image data configured.