A media (e.g., Blu-Ray) first content package includes a link to an application for sending second content to a remote device, especially a mobile telephone. The application is included in the first content. The second content is not included in the first content. The application presents a list of second content choices, selectable by a user. The application receives a destination address for the second content from user input and sends the destination address to a second content server. The second content server contacts the remote device having the indicated destination address, and confirms that receipt of second content will be accepted. Upon receiving confirmation, the second content server transmits the second content to the remote device. The technology may be used to provide content to mobile devices, such as mobile phones, in association with distributed media such as Blu-Ray discs configured for being played by a media player.