Disclosed is a technique to prevent a collision in a state that radio communication devices are congested. According to the technique, in the state that the radio communication devices are congested, one of the radio communication devices becomes a representative node and transmits a representative node advertisement message. When the representative node has received a data packet after transmission of the representative node advertisement message, it transmits a response confirmation message. When a radio communication device, which was not decided as the representative node, has become a normal node and received the representative node advertisement message, it transmits a data packet. Then, when receiving a confirmation message after transmission of the data packet, the radio communication device stops data packet transmission during the next active period.