This utility model is a kind of direct printable rubber magnet, including bonded magnet. The said bonded magnet is applied with coating on surface. The said coating is cemented to the said bonded magnet surface. With coating on surface, this rubber magnet can be directly printed, written and/or beautified on the surface, achieving same effect which current rubber magnets must achieve after laminating with plastic or paper. This makes its structure more simple and can be accomplished by common coating method, so it is reasonable-crafted, simple-operated, easy-applied and cost-saving. This rubber magnet is also easy to be recycled. As this product has no plastic or paper which is difficult to be recycled, and the coating holds a tiny percentage and can be recycled together with the bonded magnets without any other separating process, it is easy to be recycled with low cost, so it is good for environment protection.