It is provided at a reasonable cost an image display method and image display apparatus having a small-sized display drive control circuits even in the case of many intensity levels.The plurality of bit strings constituting the indicative data D defining multiple intensity levels are divided into the first bit group including a plurality of bits and the second bit group including a plurality of bits except the bits included in the first bit group, and they are alternately supplied to the input terminals, predetermined light-emitting bodies 22 is lighted in an intensity level corresponding to the first bit group, in the first period K1 set in a luminous control period that is repeatedly assigned to the predetermined light-emitting bodies, and the predetermined light-emitting element 22 is lighted in a relatively finely-set intensity level corresponding to the second bit group, in the second period K2 set in a luminous control period. Even in the case of many intensity levels, a small-sized display drive control circuits 30 can be provided in a reasonable cost.