An IPS-mode transflective LCD device includes an array of pixels each including a reflective region and a transmissive region juxtaposed. The reflective region operates in a normally-white mode, and the transmissive region operates in a normally-black mode. A common data signal is supplied to the reflective region and transmissive region, whereas the common electrode signal in the transmissive region is an inverted signal of the common electrode signal in the reflective region, to thereby obtain similar gray-scale levels.