A computer implemented method, apparatus, and computer program product for modifying object styles in a virtual universe. An object is rendered in accordance with a first contextual style template from a plurality of contextual style templates. The first contextual style template comprises first geometric and texture data to display the object with a first style. In response to detecting a set of contextual changes associated with the object, a second contextual style template is identified from the plurality of contextual style templates. The set of contextual changes triggers implementation of the second contextual style template to change the first style of the object to a second style. The object is rendered in accordance with second geometric and texture data in the second contextual style template to form a modified object, wherein the modified object is displayed with the second style.