A multi-primary-color liquid crystal display device that can get a display operation done more smoothly and with higher definition than a conventional one is provided.A multi-primary-color liquid crystal display device according to the present invention is adapted to conduct a display operation in at least four primary colors. The device has a plurality of pixels that form at least two different types of subsets. The device can perform rendering processing in which at least one of the pixels that form a first one of the at least two different types of subsets lends a luminance to a second type of subset. Each pixel includes a first subpixel and a second subpixel that could have mutually different luminances. The second type of subset borrows a luminance from one of the first and second subpixels of the at least one pixel that has the higher luminance.