A method for producing a printed product, wherein at least one printing substrate webs are transported through at least one printing form-based printing unit for static printing of at least one printing substrate webs with a printed image which remains unchanged for printed copies of the printed product. In addition, at least one of the statically printed printing substrate webs is printed inline dynamically with the static printing in a region of at least one printing device of the web press without a printing form with access data, e.g., a prize code, which is individualized for at least some printed copies. Here, information content, such as a prize, which extends beyond the printed product can be accessed by the access data for a purchaser of the printed product over an interactive medium, such as the Internet. Access data specific to a target person and/or a target group are printed in the printed copies as individual access data.