Described herein are processes and devices that cause secondary content to be presented during wagering games. One of the devices described is a secondary content server. The secondary content server can obtain user related information, like user preferences, about a player of a wagering game and use the user related information to determine or generate secondary content. The secondary content server can cause the secondary content to be presented on a wagering game device or terminal. The secondary content server can determine if more than one device can present the secondary content. In some embodiments, the secondary content server presents the secondary content on a wagering game device. However, if other devices are connected to the wagering game device, the secondary content server may instead cause the secondary content to be presented on one of the other devices.