An electronic apparatus includes an operation receiving unit configured to receive a selection operation for selecting, in a case where index images for allowing selection of content to be reproduced are displayed in list form on a display unit, an index image from among the index images displayed in list form, an image processing unit configured to sequentially scale up an image related to content corresponding to the selected index image from a size of the selected index image to a certain size, and a control unit configured to cause the display unit to display the image that is being sequentially scaled up, with an arrangement position of the selected index image serving as a reference position, and cause the display unit to display the content corresponding to the selected index image when a size of the image that is being sequentially scaled up reaches the certain size.