Disclosed is a simplified interactive solution for providing access to back-end services. A communication is established from a communication device to a processing system. The processing system receives a picture from the communication device. The user is presented with tasks (services to perform on the picture) on an IVR menu in an Interactive Voice Response (IVR) system. The user responds by choosing a task to perform on the picture. The task is then performed on the picture. Some of the tasks that can be performed are to generate postcards/greeting cards based on pictures. These can be combined with other services such as photo processing services/delivery services to provide a rich set of services to the user.