Systems and methods for utilizing affinity groups to allocate data items and computing resources are disclosed. Upon receipt of a user preference indicating an affinity group, a token associated with that affinity group may be stored in a database. The affinity group may be associated with a geographic region or a number of data centers. Data items and computing resources may be associated with the affinity group. These data items and computing resources may be allocated to a geographic region or data center based on their association with the affinity group. These data items and computing resources may also be reallocated based on efficiency analyses or user preferences. In this way, data items and computing resources may be efficiently allocated with lower user effort.