发明申请
- 专利标题: SYSTEM AND METHOD FOR APPLICATION PROGRAMMING INTERFACES FOR KEYWORD EXTRACTION AND CONTEXTUAL ADVERTISEMENT GENERATION
- 专利标题(中): 用于关键词提取和上下文广告生成的应用编程接口的系统和方法
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申请号: US12940715申请日: 2010-11-05
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公开(公告)号: US20110055195A1公开(公告)日: 2011-03-03
- 发明人: Alec Reitter , Barb Chang , Ken Sun , Raghav Gupta , Alvaro Bolivar , Alan Lewis
- 申请人: Alec Reitter , Barb Chang , Ken Sun , Raghav Gupta , Alvaro Bolivar , Alan Lewis
- 申请人地址: US CA San Jose
- 专利权人: eBay Inc.
- 当前专利权人: eBay Inc.
- 当前专利权人地址: US CA San Jose
- 主分类号: G06F17/30
- IPC分类号: G06F17/30
摘要:
A computer-implemented system and method for keyword extraction and contextual advertisement generation are disclosed. The system in an example embodiment includes a keyword extraction service to receive from a consumer application a request for activation of a keyword extraction service via an application programming interface, the request including an identity of a content source, the request further including an identification of a particular extraction process to be used by the keyword extraction service on the identified content source; determine if the keyword extraction service has already processed the identified content source and retained extracted keywords in a data store; extract keywords from the identified content source using the particular extraction process identified in the request; and make the extracted keywords accessible to the consumer application.