An improved clip formed of a pre-determined length of wire providing reversibility from at least two opposing directions with a plurality of clipping effects, and means for a plurality of substantially different holding power strengths to at least one amount of sheet material, is what the present patent is about (FIG. 5A-FIG. 5C). Although instructing spring loading (FIG. 13A-FIG. 13C), not spring loading an embodiment is also satisfactory. In one embodiment, one spline (24) provides torsion resulting in a strong holding power in one clipping effect (FIG. 5A). In another clipping effect, from an opposite direction (FIG. 5C), one spline (26) provides torsion resulting in another strong holding power similar to the previous one. In a third clipping effect, from this same direction (FIG. 5B), two splines (26, 28) provide torsion resulting in an extra strong holding power for larger size amounts of sheet material for a given size clip. An embodiment may be rotated 360 degrees between two clipping effects on a material (FIG. 5C, FIG. 5A), and removed and reapplied from any direction at any time. An embodiment does not rotate in the other clipping effect (FIG. 5B). Nearly unlimited embodiments are possible, and some exemplary ones have been provided as basic, alien, symbol, animal, and cartoon character (FIG. 1A, FIG. 2A, FIG. 3A, FIG. 4A, FIG. 6, FIG. 7, FIG. 8, FIG. 9A, FIG. 10A, FIG. 10E, FIG. 10F, FIG. 11, FIG. 12).