A portal system for secure, aggregated and centralized management and access of disparate customer service and social networking environments is disclosed. A user interface provides multiple, parameter-based automated service scripts, each configured to utilize customer information. The scripts link to vendor-specific, scenario-specific, and social networking-specific interfaces that have common user interface elements. Shared and dedicated reverse automation gateways are configured to emulate the step-by-step self-service aspects of web sites and interactive voice response systems. The portal system eliminates or reduces inbound toll-free telephone charges for vendor contact centers and additionally links the same to social networking systems.