发明申请
US20110161331A1 Incremental Update Of Long-Term And Short-Term User Profile Scores In A Behavioral Targeting System
审中-公开
长期和短期用户配置文件在行为定位系统中的增量更新
- 专利标题： Incremental Update Of Long-Term And Short-Term User Profile Scores In A Behavioral Targeting System
- 专利标题（中）： 长期和短期用户配置文件在行为定位系统中的增量更新
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申请号： US13010605申请日： 2011-01-20
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公开(公告)号： US20110161331A1公开(公告)日： 2011-06-30
- 发明人: Christina Yip Chung , Abbinav Gupta , Joshua M. Koran , Long-Ji Lin , Hongfeng Yin
- 申请人： Christina Yip Chung , Abbinav Gupta , Joshua M. Koran , Long-Ji Lin , Hongfeng Yin
- 主分类号： G06F17/30
- IPC分类号： G06F17/30
摘要：
A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
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