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1.发明申请Incremental Update Of Long-Term And Short-Term User Profile Scores In A Behavioral Targeting System 审中-公开长期和短期用户配置文件在行为定位系统中的增量更新公开(公告)号：US20110161331A1
公开(公告)日：2011-06-30
申请号：US13010605
申请日：2011-01-20
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
摘要翻译： 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括近似度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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公开(公告)号：US08438170B2
公开(公告)日：2013-05-07
申请号：US11394332
申请日：2006-03-29
IPC分类号： G06F17/30
CPC分类号： G06F17/30528 , G06F17/30294 , G06F17/30587 , G06F17/30876 , G06Q30/02 , G06Q30/0224 , G06Q30/0251
摘要： A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
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公开(公告)号：US08504575B2
公开(公告)日：2013-08-06
申请号：US11394343
申请日：2006-03-29
申请人： Joshua M. Koran , Christina Yip Chung , Abhinav Gupta , George H. John , Hongfeng Yin , Long-Ji Lin , Richard Frankel
发明人： Joshua M. Koran , Christina Yip Chung , Abhinav Gupta , George H. John , Hongfeng Yin , Long-Ji Lin , Richard Frankel
IPC分类号： G06F17/30
CPC分类号： G06Q30/0255 , G06F17/3053 , G06F17/30702 , G06F17/30761 , G06F17/30914 , G06N5/02 , G06Q10/067 , G06Q30/02
摘要： A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
摘要翻译： 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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4.发明授权公开(公告)号：US07809740B2
公开(公告)日：2010-10-05
申请号：US11394374
申请日：2006-03-29
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
摘要翻译： 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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5.发明授权Incremental update of long-term and short-term user profile scores in a behavioral targeting system 有权在行为定位系统中增加长期和短期用户配置文件分数公开(公告)号：US07904448B2
公开(公告)日：2011-03-08
申请号：US11394358
申请日：2006-03-29
IPC分类号： G06F7/00
CPC分类号： G06Q30/02
摘要： A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
摘要翻译： 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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6.发明申请Incremental update of long-term and short-term user profile scores in a behavioral targeting system 有权在行为定位系统中增加长期和短期用户配置文件分数公开(公告)号：US20070260624A1
公开(公告)日：2007-11-08
申请号：US11394358
申请日：2006-03-29
申请人： Christina Chung , Abhinav Gupta , Joshua Koran , Long-Ji Lin , Hongfeng Yin
发明人： Christina Chung , Abhinav Gupta , Joshua Koran , Long-Ji Lin , Hongfeng Yin
IPC分类号： G06F7/00
CPC分类号： G06Q30/02
摘要： A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
摘要翻译： 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括近似度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接回应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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7.发明申请Behavioral targeting system that generates user profiles for target objectives 有权为目标目标生成用户配置文件的行为定位系统公开(公告)号：US20070239535A1
公开(公告)日：2007-10-11
申请号：US11394332
申请日：2006-03-29
申请人： Joshua Koran , Christina Chung , Long-Ji Lin , Hongfeng Yin
发明人： Joshua Koran , Christina Chung , Long-Ji Lin , Hongfeng Yin
IPC分类号： G06Q30/00
CPC分类号： G06F17/30528 , G06F17/30294 , G06F17/30587 , G06F17/30876 , G06Q30/02 , G06Q30/0224 , G06Q30/0251
摘要： A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
摘要翻译： 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括近似度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接回应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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公开(公告)号：US20070260596A1
公开(公告)日：2007-11-08
申请号：US11394343
申请日：2006-03-29
申请人： Joshua Koran , Christina Chung , Abhinav Gupta , George John , Hongfeng Yin , Long-Ji Lin , Richard Frankel
发明人： Joshua Koran , Christina Chung , Abhinav Gupta , George John , Hongfeng Yin , Long-Ji Lin , Richard Frankel
IPC分类号： G06F17/30
CPC分类号： G06Q30/0255 , G06F17/3053 , G06F17/30702 , G06F17/30761 , G06F17/30914 , G06N5/02 , G06Q10/067 , G06Q30/02
摘要： A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
摘要翻译： 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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9.发明申请Generating a degree of interest in user profile scores in a behavioral targeting system 审中-公开在行为定位系统中对用户个人资料分数产生一定程度的兴趣公开(公告)号：US20070239517A1
公开(公告)日：2007-10-11
申请号：US11394353
申请日：2006-03-29
申请人： Christina Chung , Joshua Koran , Long-Ji Lin , Hongfeng Yin
发明人： Christina Chung , Joshua Koran , Long-Ji Lin , Hongfeng Yin
IPC分类号： G06F17/30
CPC分类号： G06Q30/02 , G06Q30/0255
摘要： A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
摘要翻译： 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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10.发明申请公开(公告)号：US20070239518A1
公开(公告)日：2007-10-11
申请号：US11394374
申请日：2006-03-29
申请人： Christina Chung , Joshua Koran , Long-Ji Lin , Hongfeng Yin
发明人： Christina Chung , Joshua Koran , Long-Ji Lin , Hongfeng Yin
IPC分类号： G06F17/30
CPC分类号： G06Q30/02
摘要： A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, a model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
摘要翻译： 行为定位系统从在线活动确定用户个人资料。 该系统包括多个模型，其定义用于确定用户简档分数的参数。 事件信息，包括用户的在线活动，在一个实体被接收。 要生成用户配置文件分数，选择一个模型。 该模型包括新近度，强度和频率尺寸参数。 行为定位系统为目标目标生成用户简档分数，例如品牌广告或直接响应广告。 应用来自模型的参数以在类别中生成用户简档分数。 行为定位系统具有在在线用户的广告投放中使用的应用。
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