A protective screen apparatus for attachment to a front grille of an automotive vehicle to prevent insects and other debris from entering interior elements associated with the vehicle. The apparatus includes a removable frame surrounding a fine mesh material in order to form a protective screen that can be attached with respect to the front grille of the vehicle. The protective screen can be interchangeably located in a discrete area behind the front grille in order to protect the interior elements associated with the front region of the vehicle. The protective screen can be easily removed, cleaned, and inserted back into the front grille. Such a protective screen apparatus can cover the front grille of the automotive vehicle in a simple and efficient manner.