发明申请
US20110231239A1 METHOD AND SYSTEM FOR ATTRIBUTING AN ONLINE CONVERSION TO MULTIPLE INFLUENCERS
审中-公开
用于对多个影响因素进行在线转换的方法和系统
- 专利标题： METHOD AND SYSTEM FOR ATTRIBUTING AN ONLINE CONVERSION TO MULTIPLE INFLUENCERS
- 专利标题（中）： 用于对多个影响因素进行在线转换的方法和系统
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申请号： US12724560申请日： 2010-03-16
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公开(公告)号： US20110231239A1公开(公告)日： 2011-09-22
- 发明人: Sharon Burt , Carl A. Dunham , Edward M. Ives , Michael H. Jarvinen
- 申请人： Sharon Burt , Carl A. Dunham , Edward M. Ives , Michael H. Jarvinen
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00
摘要：
A method is provided for identifying and crediting interactions leading to a conversion, comprising acts of for each of at least one defined time interval, defining a recency factor used to scale a credit amount given to an influencing event occurring during the defined time interval; identifying at least one influencing event that influenced a conversion event; for each of the at least one influencing events, identifying a defined time interval in which the influencing event occurred and accessing the recency factor for that defined time interval; and apportioning the credit amount given to the conversion event among the at least one influencing event according to the recency factor for each influencing event.
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