公开(公告)号：US20100004974A1

公开(公告)日：2010-01-07

申请号：US12167554

申请日：2008-07-03

申请人： Bradd Libby ,  Carl A. Dunham

发明人： Bradd Libby ,  Carl A. Dunham

IPC分类号： G06Q10/00

CPC分类号： G06Q30/0246 ,  G06Q30/02 ,  G06Q30/0254

摘要： A method and related system for determining the weighted average conversion (or click-through) probability (WACP) associated with an activity, such as an internet advertising bid activity. The method involves gathering information associated with prior actions relevant to future actions, such as bidding on internet advertisement placement, for example. The gathered information, such as clicks, impressions and conversions resulting from an advertisement placement, is used in an algorithm to calculate the WACP. The method may be carried out as part of a system including one or more computing devices and the execution of instructions embodied in computer-readable media. The algorithm may include the option of weighting the data used, such as by valuing recent data more than older data.

摘要翻译： 一种用于确定与诸如互联网广告投标活动的活动相关联的加权平均转换（或点击通过）概率（WACP）的方法和相关系统。 该方法涉及收集与未来行动相关的先前行动相关的信息，例如投标于互联网广告刊登位置。 所收集的信息（例如，广告展示所产生的点击次数，展示次数和转化次数）被用于计算WACP的算法中。 该方法可以作为包括一个或多个计算设备的系统的一部分和在计算机可读介质中体现的指令的执行来执行。 该算法可以包括对所使用的数据进行加权的选项，例如通过比较旧的数据估值最近的数据。

公开(公告)号：US20120066359A1

公开(公告)日：2012-03-15

申请号：US12878490

申请日：2010-09-09

申请人： Erik S. Freeman ,  Carl A. Dunham ,  Autumn Francesca ,  Richard Egan ,  Patrick S. Wynne ,  David Counts ,  Edward M. Ives ,  Bradd Libby

发明人： Erik S. Freeman ,  Carl A. Dunham ,  Autumn Francesca ,  Richard Egan ,  Patrick S. Wynne ,  David Counts ,  Edward M. Ives ,  Bradd Libby

IPC分类号： G06F15/173

CPC分类号： G06Q30/0256 ,  G06F16/951

摘要： A method for valuing a link-hosting webpage is provided. The method includes the act of receiving, on a computer system, at least one keyword. The method also includes the act of receiving, on a computer system, at least one identifier of a webpage, the webpage having been previously identified as a link-hosting webpage. The method also includes the act of accessing information about the webpage over a computer network. The method also includes the act of determining an importance of the webpage based on the at least one keyword and the information about the webpage. The method also includes the act of displaying the importance on a computer-based user interface.

摘要翻译： 提供了一种用于评估链接主机网页的方法。 该方法包括在计算机系统上接收至少一个关键字的动作。 该方法还包括在计算机系统上接收网页的至少一个标识符的动作，该网页先前被识别为链接主机网页。 该方法还包括通过计算机网络访问关于网页的信息的动作。 该方法还包括基于至少一个关键字和关于网页的信息确定网页的重要性的动作。 该方法还包括在基于计算机的用户界面上显示重要性的动作。

公开(公告)号：US20110231239A1

公开(公告)日：2011-09-22

申请号：US12724560

申请日：2010-03-16

申请人： Sharon Burt ,  Carl A. Dunham ,  Edward M. Ives ,  Michael H. Jarvinen

发明人： Sharon Burt ,  Carl A. Dunham ,  Edward M. Ives ,  Michael H. Jarvinen

IPC分类号： G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0242

摘要： A method is provided for identifying and crediting interactions leading to a conversion, comprising acts of for each of at least one defined time interval, defining a recency factor used to scale a credit amount given to an influencing event occurring during the defined time interval; identifying at least one influencing event that influenced a conversion event; for each of the at least one influencing events, identifying a defined time interval in which the influencing event occurred and accessing the recency factor for that defined time interval; and apportioning the credit amount given to the conversion event among the at least one influencing event according to the recency factor for each influencing event.

摘要翻译： 提供了一种用于识别和记入导致转换的交互的方法，包括针对至少一个定义的时间间隔中的每一个的动作，定义用于缩放给定给在所述定义的时间间隔内发生的影响事件的信用量的新因子因子; 识别影响转换事件的至少一个影响事件; 对于所述至少一个影响事件中的每一个，识别所述影响事件发生的所定义的时间间隔并且访问所述定义的时间间隔的新近因子; 以及根据每个影响事件的最新因素，分配在所述至少一个影响事件中给予转换事件的信用量。

公开(公告)号：US20130197996A1

公开(公告)日：2013-08-01

申请号：US13362668

申请日：2012-01-31

申请人： Carl A. Dunham ,  Donald Ross Gardner, III ,  Bradd Elden Libby

发明人： Carl A. Dunham ,  Donald Ross Gardner, III ,  Bradd Elden Libby

IPC分类号： G06Q30/02

CPC分类号： G06Q30/0256 ,  G06Q30/0241 ,  G06Q30/0275 ,  G06Q30/0277

摘要： A method for generating bids for a group of keywords includes accessing, over a computer network, budget data and historical spend data for at least two groups of keywords. The method also includes determining a baseline portion of a budget to be allocated to a first group of keywords. The method also includes predicting, with reference to the historical spend data and the historical budget allocation data, an unspent amount. The method also includes calculating, based upon at least one adjustable allocation parameter, a first portion of the unspent amount to be allocated. The method also includes allocating the baseline portion and the first portion of the unspent amount to the first group of keywords. The method also includes allocating a second portion of the unspent amount to the second group of keywords. The method also includes generating bids for the first group of keywords.

摘要翻译： 为一组关键字生成出价的方法包括通过计算机网络访问至少两组关键字的预算数据和历史支出数据。 该方法还包括确定要分配给第一组关键字的预算的基准部分。 该方法还包括参考历史支出数据和历史预算分配数据预测未使用金额。 该方法还包括基于至少一个可调节分配参数来计算待分配的未用量的第一部分。 该方法还包括将基线部分和未用量的第一部分分配给第一组关键字。 该方法还包括将未用量的第二部分分配给第二组关键字。 该方法还包括为第一组关键字生成出价。

公开(公告)号：US08224698B2

公开(公告)日：2012-07-17

申请号：US12167554

申请日：2008-07-03

申请人： Bradd Libby ,  Carl A. Dunham

发明人： Bradd Libby ,  Carl A. Dunham

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0246 ,  G06Q30/02 ,  G06Q30/0254

摘要： A method and related system for determining the weighted average conversion (or click-through) probability (WACP) associated with an activity, such as an internet advertising bid activity. The method involves gathering information associated with prior actions relevant to future actions, such as bidding on internet advertisement placement, for example. The gathered information, such as clicks, impressions and conversions resulting from an advertisement placement, is used in an algorithm to calculate the WACP. The method may be carried out as part of a system including one or more computing devices and the execution of instructions embodied in computer-readable media. The algorithm may include the option of weighting the data used, such as by valuing recent data more than older data.

摘要翻译： 一种用于确定与诸如互联网广告投标活动的活动相关联的加权平均转换（或点击通过）概率（WACP）的方法和相关系统。 该方法涉及收集与未来行动相关的先前行动相关的信息，例如投标于互联网广告刊登位置。 所收集的信息（例如，广告展示所产生的点击次数，展示次数和转化次数）被用于计算WACP的算法中。 该方法可以作为包括一个或多个计算设备的系统的一部分和在计算机可读介质中体现的指令的执行来执行。 该算法可以包括对所使用的数据进行加权的选项，例如通过比较旧的数据估值最近的数据。

公开(公告)号：US20120078709A1

公开(公告)日：2012-03-29

申请号：US12888691

申请日：2010-09-23

申请人： Carl A. Dunham ,  David Hughes ,  Michael H. Jarvinen ,  Edward M. Ives ,  Sharon Burt

发明人： Carl A. Dunham ,  David Hughes ,  Michael H. Jarvinen ,  Edward M. Ives ,  Sharon Burt

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0242 ,  G06Q30/0243 ,  G06Q30/0275

摘要： A method for managing online advertising placements includes associating a plurality of textual metadata tags with at least one advertising placement, and generating a bid recommendation for the at least one advertising placement associated with the plurality of textual metadata tags.

摘要翻译： 用于管理在线广告展示位置的方法包括将多个文本元数据标签与至少一个广告展示位置相关联，以及针对与多个文本元数据标签相关联的至少一个广告展示位置生成投标建议。