An IC chip coating material includes first metal oxide particles; a metal alkoxide; an organic solvent; and second metal oxide particles and/or flat particles of a composite oxide, the second metal oxide particles having a composition identical to or different from that of the first metal oxide particles and also having a mean particle size and/or a shape different from that of the first metal oxide particles. Further, a vacuum fluorescent display device includes an IC chip, wherein the IC chip is at least partially coated by a coating material layer including the first metal oxide particles; a metal forming metal alkoxide; and the second metal oxide particles and/or flat particles of a composite oxide.