Embodiments provide bandwidth efficient mechanisms for delivering rich media content, such as webpages, to receiver devices via a multimedia broadcast network. Content, such as selected webpages, is broadcast as disassembled content elements via the broadcast network. To enable reception, the disassembled content elements are broadcast according to a broadcast schedule that is communicated in an overhead content description flow, such as a catalog file. Receiver devices receive the catalog file and use the metadata information to selectively receive disassembled content and store the content elements in memory. When a user requests access to the content (e.g., a webpage via a web browser), an application operating in the receiver device assembles the requested content from the previously received and stored disassembled content elements, and passes the assembled webpage to a using or rendering application.