发明申请
- 专利标题: MULTICHANNEL DIGITAL MARKETING PLATFORM
- 专利标题(中): 多渠道数字营销平台
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申请号: US13201774申请日: 2010-02-17
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公开(公告)号: US20110320262A1公开(公告)日: 2011-12-29
- 发明人: Matthew Symons , Anatoly Roytman , Stephen Denis Kirkby , Andris Umblijs
- 申请人: Matthew Symons , Anatoly Roytman , Stephen Denis Kirkby , Andris Umblijs
- 申请人地址: IE Dublin
- 专利权人: ACCENTURE GLOBAL SERVICES LIMITED
- 当前专利权人: ACCENTURE GLOBAL SERVICES LIMITED
- 当前专利权人地址: IE Dublin
- 优先权: US61153191 20090217; US61153195 20090217; US61153196 20090217
- 国际申请: PCT/US10/24397 WO 20100217
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00
摘要:
A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.
公开/授权文献
- US10332042B2 Multichannel digital marketing platform 公开/授权日:2019-06-25
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