发明申请
US20110320262A1 MULTICHANNEL DIGITAL MARKETING PLATFORM 审中-公开
多渠道数字营销平台

MULTICHANNEL DIGITAL MARKETING PLATFORM
摘要:
A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.
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