公开(公告)号：US10332042B2

公开(公告)日：2019-06-25

申请号：US13201774

申请日：2010-02-17

申请人： Matthew Symons ,  Anatoly Roytman ,  Stephen Denis Kirkby ,  Andris Umblijs ,  Janmesh Srivastava ,  Michael J Williams

发明人： Matthew Symons ,  Anatoly Roytman ,  Stephen Denis Kirkby ,  Andris Umblijs ,  Janmesh Srivastava ,  Michael J Williams

IPC分类号： G06Q30/00 ,  G06Q10/04 ,  G06Q30/02

摘要： A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

公开(公告)号：US20110320262A1

公开(公告)日：2011-12-29

申请号：US13201774

申请日：2010-02-17

申请人： Matthew Symons ,  Anatoly Roytman ,  Stephen Denis Kirkby ,  Andris Umblijs

发明人： Matthew Symons ,  Anatoly Roytman ,  Stephen Denis Kirkby ,  Andris Umblijs

IPC分类号： G06Q30/00

CPC分类号： G06Q10/04 ,  G06Q30/02 ,  G06Q30/0243 ,  G06Q30/0254

摘要： A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

摘要翻译： 一种方法和系统优化了多渠道营销活动的每个营销渠道的投资。 过去的最佳投资与每个营销渠道的当前销售或利润进行比较，并估算每个营销渠道的新的最佳投资，这可能被用作营销预算。 营销信息板用于确定营销渠道的新的最佳投资，新的最佳投资存储在营销数据库中。

公开(公告)号：US20100269050A1

公开(公告)日：2010-10-21

申请号：US12761799

申请日：2010-04-16

申请人： Stephen Denis KIRKBY ,  Matthew Symons

发明人： Stephen Denis KIRKBY ,  Matthew Symons

IPC分类号： G06F17/30 ,  G06F3/01

CPC分类号： G06Q30/02 ,  G06Q30/0243

摘要： A web site accelerator system includes a web asset migrator storing web assets in a data repository according to categories specified in a predetermined schema. The system also includes a web asset configurer matching rules stored in the data repository with attributes associated with an online user. The rules each specify a condition and a web asset stored in the data repository to provide to the online visitor if the condition is satisfied. The system also includes a rules optimizer modifying the rules based on captured online behavior.

摘要翻译： 网站加速器系统包括网页资产迁移器，其根据预定模式中指定的类别在数据存储库中存储网络资产。 该系统还包括一个web资产配置者，匹配在数据存储库中存储的与在线用户相关联的属性的规则。 规则每个都指定条件和存储在数据存储库中的网络资产，以便在满足条件的情况下向在线访问者提供。 该系统还包括一个规则优化器，根据捕获的在线行为修改规则。

公开(公告)号：US09449326B2

公开(公告)日：2016-09-20

申请号：US12761799

申请日：2010-04-16

申请人： Stephen Denis Kirkby ,  Matthew Symons

发明人： Stephen Denis Kirkby ,  Matthew Symons

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06Q30/0243

摘要： A web site accelerator system includes a web asset migrator storing web assets in a data repository according to categories specified in a predetermined schema. The system also includes a web asset configurer matching rules stored in the data repository with attributes associated with an online user. The rules each specify a condition and a web asset stored in the data repository to provide to the online visitor if the condition is satisfied. The system also includes a rules optimizer modifying the rules based on captured online behavior.

摘要翻译： 网站加速器系统包括网页资产迁移器，其根据预定模式中指定的类别在数据存储库中存储网络资产。 该系统还包括一个web资产配置者，匹配在数据存储库中存储的与在线用户相关联的属性的规则。 规则每个都指定条件和存储在数据存储库中的网络资产，以便在满足条件的情况下向在线访问者提供。 该系统还包括一个规则优化器，根据捕获的在线行为修改规则。

公开(公告)号：US08321473B2

公开(公告)日：2012-11-27

申请号：US12853860

申请日：2010-08-10

申请人： Matthew Symons ,  Anatoly Roytman

发明人： Matthew Symons ,  Anatoly Roytman

IPC分类号： G06F17/30

CPC分类号： G06Q30/02

摘要： An Object Customization and Management (OCM) system is configured to identify an object for creating a website based on a business objective. The OCM system includes a customizing module configured to determine qualitative attribute categories for a plurality of objects operable to be used in websites. The module assigns the plurality of objects to the qualitative attribute categories. The OCM system also includes a data management module configured to receive a request for one of the plurality of objects to be used to achieve the business objective. This module also matches the business objective with one of the qualitative attribute categories, and selects an object in the matched qualitative attribute category for the request.

摘要翻译： 对象定制和管理（OCM）系统被配置为基于业务目标来识别用于创建网站的对象。 所述OCM系统包括定制模块，其被配置为确定可操作以在网站中使用的多个对象的定性属性类别。 模块将多个对象分配给定性属性类别。 所述OCM系统还包括数据管理模块，所述数据管理模块被配置为接收用于实现所述业务目标的所述多个对象之一的请求。 该模块还将业务目标与定性属性类别之一相匹配，并为该请求选择匹配的定性属性类别中的对象。

公开(公告)号：US20120030009A1

公开(公告)日：2012-02-02

申请号：US13264480

申请日：2010-04-16

申请人： Anatoly Roytman ,  Matthew Symons

发明人： Anatoly Roytman ,  Matthew Symons

IPC分类号： G06Q30/02

CPC分类号： G06Q30/02 ,  G06Q30/0243

摘要： A digital creative interaction system receives a request for creative briefs for the target consumer group from a client and determines parameters of the request for creative briefs. The digital creative interaction system issues the request for creative briefs to a plurality of sources. The digital creative interaction system, in response to issuing a request for creative briefs, receives creative briefs and corresponding bids. The digital creative interaction system deploys each of the creative briefs to the target consumer group and captures user behavior data responsive to the deployed creative briefs.

摘要翻译： 数字创意交互系统从客户端收到针对目标消费者群组的创意简报的请求，并确定创意简报请求的参数。 数字创意互动系统向多个来源发出创意简报的请求。 数字创意互动系统响应发布创意简报请求，收到创意简报和相应的出价。 数字创意交互系统将每个创意简报部署到目标消费者组，并响应于部署的创意简报来捕获用户行为数据。

公开(公告)号：US20110055254A1

公开(公告)日：2011-03-03

申请号：US12853860

申请日：2010-08-10

申请人： Matthew Symons ,  Anatoly Roytman

发明人： Matthew Symons ,  Anatoly Roytman

IPC分类号： G06F17/30

CPC分类号： G06Q30/02

摘要： An Object Customization and Management (OCM) system is configured to identify an object for creating a website based on a business objective. The OCM system includes a customizing module configured to determine qualitative attribute categories for a plurality of objects operable to be used in websites. The module assigns the plurality of objects to the qualitative attribute categories. The OCM system also includes a data management module configured to receive a request for one of the plurality of objects to be used to achieve the business objective. This module also matches the business objective with one of the qualitative attribute categories, and selects an object in the matched qualitative attribute category for the request.

摘要翻译： 对象定制和管理（OCM）系统被配置为基于业务目标来识别用于创建网站的对象。 所述OCM系统包括定制模块，其被配置为确定可操作以在网站中使用的多个对象的定性属性类别。 模块将多个对象分配给定性属性类别。 所述OCM系统还包括数据管理模块，所述数据管理模块被配置为接收用于实现所述业务目标的所述多个对象之一的请求。 该模块还将业务目标与定性属性类别之一相匹配，并为该请求选择匹配的定性属性类别中的对象。

公开(公告)号：US20100268731A1

公开(公告)日：2010-10-21

申请号：US12762012

申请日：2010-04-16

申请人： Anatoly ROYTMAN ,  Matthew Symons

发明人： Anatoly ROYTMAN ,  Matthew Symons

IPC分类号： G06F17/30

CPC分类号： G06Q30/02 ,  G06Q30/0243

摘要： A system for touchpoint content action customization at a current touchpoint to achieve a business objective includes a user touchpoint data capture unit and a content action optimization engine. The content action optimization engine is configured to select a plurality of candidate content actions for the current touchpoint based on content action metadata, to determine an observed percentage of success for an observed user behavior for each of the plurality of candidate content actions based on the user group to which the user belongs, and to determine a customized content action of the plurality of candidate content actions to implement at the current touchpoint to achieve the business objective that has the highest observed percentage of success.

摘要翻译： 用于在当前接触点处实现业务目标的接触点内容动作定制的系统包括用户接触点数据捕获单元和内容动作优化引擎。 内容动作优化引擎被配置为基于内容动作元数据为当前接触点选择多个候选内容动作，以基于用户来确定针对所述多个候选内容动作中的每一个的观察用户行为的观察到的成功百分比 并且确定在当前接触点处实现的多个候选内容动作的定制内容动作，以实现观察到的成功率最高的业务目标。

公开(公告)号：US20100094682A1

公开(公告)日：2010-04-15

申请号：US12366118

申请日：2009-02-05

申请人： Matthew Symons ,  Miles Fender ,  Piu Bose

发明人： Matthew Symons ,  Miles Fender ,  Piu Bose

IPC分类号： G06Q30/00 ,  G06Q10/00 ,  G06F17/30

CPC分类号： G06Q30/02 ,  G06Q30/0205

摘要： Online behavior of users related to a product is captured. Also, offline sales for the product is also captured. Geo-location parameters are also determined for the captured online and offline data. Using the geo-location parameters and captured data for the product, a smallest geo-location parameter of statistical significance for estimating an impact of the online behavior on offline sales is determined.

摘要翻译： 捕获与产品相关的用户的在线行为。 此外，还捕获了产品的离线销售。 还可以为捕获的在线和离线数据确定地理位置参数。 使用地理位置参数和产品的捕获数据，确定用于估计在线行为对离线销售的影响的统计显着性的最小地理位置参数。

公开(公告)号：US20100094683A1

公开(公告)日：2010-04-15

申请号：US12366133

申请日：2009-02-05

申请人： Matthew Symons ,  Miles Fender ,  Piu Bose

发明人： Matthew Symons ,  Miles Fender ,  Piu Bose

IPC分类号： G06Q10/00 ,  G06Q30/00

CPC分类号： G06Q30/02 ,  G06Q30/0201 ,  G06Q30/0222

摘要： An online experience of a user is dynamically configured at the micro-regional level based to achieve an objective associated with sales of a product. A catchment zone is determined, which identifies the geographic region associated with the objective and the product. The online user experience for users in the catchment zone is modified to achieve the objective.

摘要翻译： 用户的在线体验在微区域层面动态配置，以实现与产品销售相关的目标。 确定集水区，确定与目标和产品相关的地理区域。 对流域内用户的在线用户体验进行了修改，以达到目的。