In the present liquid crystal display device (1), LEDs included in a backlight (20) display a solid-blue display image in an LED lighting pattern suitable for a solid-blue display, which is stored in a lighting pattern storage portion (30) and selected by a lighting pattern selection portion (33) in accordance with a determination result by an image determination portion (32), and also display any other images, including a solid-white display image, in an LED lighting pattern suitable for a solid-white display, and therefore it is possible to reduce or eliminate display unevenness in the case where a solid-white display image is displayed, and also to reduce or eliminate display unevenness of a solid-blue display image, which is particularly noticeable.