A method and system is presented for the integration of offline media tracking and measurement with an online audience validation system. In one embodiment, the system builds on the existing audience validation system functionality and enables advertisers and marketers to better track attendance and the consumption of offline media that is displayed at event for which tickets must be procured. In another embodiment, the system allows Advertisers and Marketers to track attendance and the exposure of ticket holders to specific media during the event and to subsequently use this information to target survey and offers to event attendees. In another embodiment, the ability to track online, mobile, and offline media affords the additional benefit to perform full conversion funnel tracking across those media that further enables CPA advertising as well.