公开(公告)号：US08712824B1

公开(公告)日：2014-04-29

申请号：US13106859

申请日：2011-05-13

申请人： Andrew Julian ,  Scott Julian ,  James Robertson ,  David Lin

发明人： Andrew Julian ,  Scott Julian ,  James Robertson ,  David Lin

IPC分类号： G06Q30/00

CPC分类号： G06Q30/0203 ,  G06Q30/0201

摘要： A method and system is presented for the creation, delivery, processing, and overall management of surveys across and on sites and applications that display online and mobile content that is tracked using an audience validation system. Improvements on the functionality of an audience validation system include creating a marketplace for content and application publishers to make their audiences available for general market research surveys. In one embodiment, the system significantly reduces the overheads involved in market research for all parties concerned including publishers, the consumers of the publishers' content, and market researchers wishing to survey the consumers of the publishers' content. In one embodiment the invention affords both publishers and marketers access to self-service portals to make their audiences available and to survey them respectively. Other embodiments afford a number of optimizations that minimize survey fatigue among potential survey respondents and minimize the repetition of both surveys and individual questions being presented to individual users through the use of cached answers.

摘要翻译： 介绍了一种方法和系统，用于在网站和应用程序之间和之间进行调查的创建，交付，处理和整体管理，从而显示使用受众验证系统进行跟踪的在线和移动内容。 观众验证系统功能的改进包括为内容和应用发布商创建市场，使其观众可以进行一般的市场调查调查。 在一个实施例中，该系统显着地减少了所有相关方面（包括出版商，出版商内容的消费者）以及市场研究人员希望调查消费者对出版商内容的调查所涉及的开销。 在一个实施例中，本发明使出版商和营销人员能够访问自助服务门户以使其观众可用并分别对其进行调查。 其他实施例提供了一些优化，其使潜在调查受访者的调查疲劳最小化，并且通过使用缓存的答案最小化对调查和个体用户的个别问题的重复。

公开(公告)号：US20120004950A1

公开(公告)日：2012-01-05

申请号：US13174858

申请日：2011-07-01

申请人： Andrew Julian ,  Scott Julian ,  James Robertson ,  David Lin

发明人： Andrew Julian ,  Scott Julian ,  James Robertson ,  David Lin

IPC分类号： G06Q10/00 ,  G06Q30/00

CPC分类号： G06Q10/02 ,  G06Q30/0201 ,  G06Q30/0202 ,  G06Q30/0203 ,  G06Q30/0241

摘要： A method and system is presented for the integration of offline media tracking and measurement with an online audience validation system. In one embodiment, the system builds on the existing audience validation system functionality and enables advertisers and marketers to better track attendance and the consumption of offline media that is displayed at event for which tickets must be procured. In another embodiment, the system allows Advertisers and Marketers to track attendance and the exposure of ticket holders to specific media during the event and to subsequently use this information to target survey and offers to event attendees. In another embodiment, the ability to track online, mobile, and offline media affords the additional benefit to perform full conversion funnel tracking across those media that further enables CPA advertising as well.

摘要翻译： 提出了一种用于将离线媒体跟踪和测量与在线观众验证系统集成的方法和系统。 在一个实施例中，该系统建立在现有观众验证系统功能上，并且使得广告商和营销人员能够更好地跟踪在必须购买票据的事件中显示的离线媒体的出席率和消费。 在另一个实施例中，该系统允许广告商和营销人员在活动期间跟踪出席者和票持有者对特定媒体的曝光，并且随后使用该信息将调查和提供给活动参加者。 在另一个实施例中，跟踪在线，移动和离线媒体的能力提供了额外的优点，以便进一步实现CPA广告的这些媒体上的完全转换渠道跟踪。