发明申请
- 专利标题： FORECASTING SUPPLY FOR ADVERTISEMENTS ACCORDING TO A NON-PARAMETRIC SUPPLY MODEL
- 专利标题（中）： 根据非参数供应模型预测广告供应
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申请号： US12829593申请日： 2010-07-02
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公开(公告)号： US20120004957A1公开(公告)日： 2012-01-05
- 发明人: Datong Chen , Erik Vee , Jayanth Anandaram , Qi He , Jayavel Shanmugasundaram , Peiji Chen
- 申请人： Datong Chen , Erik Vee , Jayanth Anandaram , Qi He , Jayavel Shanmugasundaram , Peiji Chen
- 申请人地址： US CA Sunnyvale
- 专利权人： YAHOO! INC.
- 当前专利权人： YAHOO! INC.
- 当前专利权人地址： US CA Sunnyvale
- 主分类号： G06Q30/00
- IPC分类号： G06Q30/00 ; G06Q10/00
摘要：
Methods, systems, and apparatuses for generating supply forecasts for advertisement impressions are provided. Supply forecasts for future advertisement inventory are enabled to be determined that match attribute values received from a requester in a query or “contract.” Such supply forecasts may be determined based on cumulative or non-cumulative supply forecast values, and may be determined based on time series of supply forecast values for individual impressions or for blocks of impressions.