An apparatus and method for providing a coupon service in a mobile communication system are provided. A method of operating a user terminal for providing a coupon service in a mobile communication system includes receiving coupon information of one or more shops that exist within a specified range around the user terminal from a Social Network Service (SNS) server, displaying the received coupon information, and generating a coupon by using the coupon information of the shop at the request of the coupon information, wherein the SNS server receives coupon information uploaded from a vendor terminal and Global Positioning System (GPS) information of a shop capable of using the coupon service.