A system for implementing an information distribution network includes an information service that is configured to provide information distribution services through the information distribution network. User devices are utilized by device users to communicate with the information service for receiving the information distribution services. A subset of the device users is defined to form a user community with corresponding ones of the user devices. The community members of the defined user community may generate feedback metadata regarding advertisements that are received from the information service. The information service may then effectively utilize the feedback metadata to accurately target future advertisements to community members of the user community.