An ultrasound scanner is equipped with one or more fuzzy control units that can perform adaptive system parameter optimization anywhere in the system. In one embodiment, an ultrasound system comprises a plurality of ultrasound image generating subsystems configured to generate an ultrasound image, the plurality of ultrasound image generating subsystems including a transmitter subsystem, a receiver subsystem, and an image processing subsystem; and a fuzzy logic controller communicatively coupled with at least one of the plurality of ultrasound imaging generating subsystems. The fuzzy logic controller is configured to receive, from at least one of the plurality of ultrasound imaging generating subsystems, input data including at least one of pixel image data and data for generating pixel image data; to process the input data using a set of inference rules to produce fuzzy output; and to convert the fuzzy output into numerical values or system states for controlling at least one of the transmit subsystem and the receiver subsystem that generate the pixel image data.