Consumption levels are monitored over a period of time and analyzed. In response to a determination that a monitored consumption level is above a threshold that is defined based on consumption levels of an associated reference group, a notification may be provided. A plurality of notifications may be prioritizing based on a priority index. The plurality of notifications or portions thereof may be provided based on the determined priorities. The priority may take into account parameters such as for example cost of consumption, variance in respect to past consumption levels, variance in respect to the reference group and the like.