Invention Application
US20120140069A1 SYSTEMS AND METHODS FOR GATHERING VIEWERSHIP STATISTICS AND PROVIDING VIEWER-DRIVEN MASS MEDIA CONTENT
审中-公开
观察观察统计数据的系统和方法,并提供观察者驱动的大量媒体内容
- Patent Title: SYSTEMS AND METHODS FOR GATHERING VIEWERSHIP STATISTICS AND PROVIDING VIEWER-DRIVEN MASS MEDIA CONTENT
- Patent Title (中): 观察观察统计数据的系统和方法,并提供观察者驱动的大量媒体内容
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Application No.: US13308081Application Date: 2011-11-30
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Publication No.: US20120140069A1Publication Date: 2012-06-07
- Inventor: Feng Ding , Ramachandiran Durai Vaithilingam , Thirugnanam Kaneshalingam , Ding Yanjun , Mark Joseph Gravina , Thajudeen Shahul Hameed , Danny Lee Mabey
- Applicant: Feng Ding , Ramachandiran Durai Vaithilingam , Thirugnanam Kaneshalingam , Ding Yanjun , Mark Joseph Gravina , Thajudeen Shahul Hameed , Danny Lee Mabey
- Applicant Address: US UT Holladay
- Assignee: 121VIEW USA
- Current Assignee: 121VIEW USA
- Current Assignee Address: US UT Holladay
- Main IPC: H04N7/18
- IPC: H04N7/18

Abstract:
Systems and methods of gathering viewership statistics on viewers of mass media content and providing content based on identified characteristics of viewers. One embodiment includes a content distribution space, a content item, and an audience measurement system having a camera, and a processing unit. The audience measurement system can identify characteristics of viewers of an audience and gather statistics, including, but not limited to, how many views of the content item, how long each view is, and the number of opportunities to see (OTSs). The identified characteristics of the viewers of the audience can be used to identify a content item to present on the content distribution space.
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