An image control apparatus wherein an acquisition unit acquires position information from attribute information of the image, a setting unit sets a display scale of a map when displaying the image on the map, and a generation unit generates display data for displaying the map and the image on a display device using the acquired position information and the set display scale, when the set display scale is lower than a predetermined display scale, the generation unit generates display data in which the image is laid out at a position corresponding to the position information on the map, and when the display scale is higher than the predetermined display scale, the generation unit generates display data in which the image and the map are laid out without laying out the image on the map.