A 3D image display apparatus includes a first display panel which alternately displays a left eye image and a right eye image, a second display panel having a plurality of pixels including a left eye pixel and a right eye pixel, a backlight unit which is disposed at a back side of the second display panel, a lens array which is disposed at a front side of the second display panel and has a plurality of lenticular lenses dividing light emitted from the backlight unit into a left eye visual field and a right eye visual field and emitting the divided light, and a control unit which controls on and off of the left eye pixel and the right eye pixel of the second display panel according to a time when the left eye image and the right eye image are displayed.