发明申请
- 专利标题: METHOD AND SYSTEM FOR ATTENTION BASED ADVERTISEMENT INSERTION
- 专利标题(中): 基于注意的广告插入方法和系统
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申请号: US12970340申请日: 2010-12-16
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公开(公告)号: US20120158492A1公开(公告)日: 2012-06-21
- 发明人: Jerry Ye , Jyh-Herng Chow
- 申请人: Jerry Ye , Jyh-Herng Chow
- 申请人地址: US CA Sunnyvale
- 专利权人: Yahoo! Inc.
- 当前专利权人: Yahoo! Inc.
- 当前专利权人地址: US CA Sunnyvale
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00
摘要:
Disclosed is a method and system for providing attention based advertisement insertion within media content. By placing advertisements within media where there is the most user attention and interest, the system provides a more attractive audience to advertisers. This potentially leads to increased return of interest (ROI) on the advertisement. Additionally, this can enable the media to be comprised of fewer advertisements, and reduce advertisement related abandonment.