Provided are a display device capable of preventing image noise arising from changes in potential of a common electrode and auxiliary capacitor lines at the time of a switch between a normal mode and a memory mode and a method for driving such a display device. In a case where it is necessary to cause the common electrode and the auxiliary capacitor lines to change in potential along with a switch between the normal mode and the memory mode, the change in potential is made while electrically connecting a node of each memory circuit to a corresponding source line with the corresponding source line having its potential fixed and with the memory circuit having its a switch circuit in a conductive state.