发明申请
- 专利标题: ACTION-AWARE INTENT-BASED BEHAVIOR TARGETING
- 专利标题(中): 基于行动意识的基于行为的行为
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申请号: US13017843申请日: 2011-01-31
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公开(公告)号: US20120197732A1公开(公告)日: 2012-08-02
- 发明人: DOU SHEN , JUN YAN , XIANFANG WANG , JIAYUAN HUANG , VALERI LIBORSKI , YING LI
- 申请人: DOU SHEN , JUN YAN , XIANFANG WANG , JIAYUAN HUANG , VALERI LIBORSKI , YING LI
- 申请人地址: US WA REDMOND
- 专利权人: MICROSOFT CORPORATION
- 当前专利权人: MICROSOFT CORPORATION
- 当前专利权人地址: US WA REDMOND
- 主分类号: G06Q30/00
- IPC分类号: G06Q30/00 ; G06F15/18 ; G06N5/02
摘要:
Methods and computer-storage media having computer-executable instructions embodied thereon that facilitate classifying user intent with respect to an entity using intent-strength scores. A user query indicating a particular entity is received. The user's intent with respect to the particular entity is determined by assigning an intent-strength score to the user. The user's intent-strength score is determined using intent-strength scores assigned to seed patterns identified for entities in a category, as well as the received user query. In embodiments, a user's intent-strength score may be updated based on a subsequent query, or may be changed according to a function. A list of users having particular intent-strength scores for particular entities may be also be generated.