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    ACTION-AWARE INTENT-BASED BEHAVIOR TARGETING
    1.
    发明申请
    ACTION-AWARE INTENT-BASED BEHAVIOR TARGETING 审中-公开
    基于行动意识的基于行为的行为

    公开(公告)号：US20120197732A1

    公开(公告)日：2012-08-02

    申请号：US13017843

    申请日：2011-01-31

    申请人： DOU SHEN ,  JUN YAN ,  XIANFANG WANG ,  JIAYUAN HUANG ,  VALERI LIBORSKI ,  YING LI

    发明人： DOU SHEN ,  JUN YAN ,  XIANFANG WANG ,  JIAYUAN HUANG ,  VALERI LIBORSKI ,  YING LI

    IPC分类号： G06Q30/00 ,  G06F15/18 ,  G06N5/02

    CPC分类号： G06Q30/02 ,  G06Q30/0269

    摘要： Methods and computer-storage media having computer-executable instructions embodied thereon that facilitate classifying user intent with respect to an entity using intent-strength scores. A user query indicating a particular entity is received. The user's intent with respect to the particular entity is determined by assigning an intent-strength score to the user. The user's intent-strength score is determined using intent-strength scores assigned to seed patterns identified for entities in a category, as well as the received user query. In embodiments, a user's intent-strength score may be updated based on a subsequent query, or may be changed according to a function. A list of users having particular intent-strength scores for particular entities may be also be generated.

    摘要翻译： 方法和计算机存储介质，其具有体现在其上的计算机可执行指令，其有利于使用意图强度分数来对用户意图进行分类。 接收到指示特定实体的用户查询。 通过向用户分配意图强度分数来确定用户对特定实体的意图。 用户的意图强度分数是使用分配给为类别中的实体识别的种子模式的意图强度分数以及所接收的用户查询来确定的。 在实施例中，可以基于随后的查询来更新用户的意图强度分数，或者可以根据功能来更改用户的意图强度分数。 也可以生成具有特定实体的特定意图强度分数的用户列表。

    USING NETWORKING SITE INTERACTIONS TO GENERATE A TARGET LIST OF POTENTIAL CONSUMERS
    2.
    发明申请
    USING NETWORKING SITE INTERACTIONS TO GENERATE A TARGET LIST OF POTENTIAL CONSUMERS 审中-公开
    使用网络场地相互制定潜在消费者的目标表

    公开(公告)号：US20110191142A1

    公开(公告)日：2011-08-04

    申请号：US12700046

    申请日：2010-02-04

    申请人： JIAYUAN HUANG ,  BHAUMIK CHOKSHI ,  VALERI LIBORSKI ,  GERARD GJONEJ

    发明人： JIAYUAN HUANG ,  BHAUMIK CHOKSHI ,  VALERI LIBORSKI ,  GERARD GJONEJ

    IPC分类号： G06Q30/00 ,  G06Q10/00 ,  G06F17/30

    CPC分类号： G06Q30/0204 ,  G06Q30/0255 ,  G06Q30/0256

    摘要： Embodiments of the present invention relate to systems, methods, and computer-storage media for providing a method of presenting advertisements to a target group of potential consumers generated from a group of seed consumers. In one embodiment, a target list request is received from an advertiser. A set of seed consumers associated with the advertiser is then determined. A set of potential consumers is then determined based on the set of seed consumers. Further, a subset of the set of potential consumers is determined, each potential consumer of the subset having a common characteristic. A target list of potential consumers is then generated comprising at least a portion of the subset of potential consumers. The target list of potential consumers is then provided to the advertiser.

    摘要翻译： 本发明的实施例涉及用于提供向从种子消费者群体生成的潜在消费者的目标群体呈现广告的方法的系统，方法和计算机存储媒体。 在一个实施例中，从广告商接收目标列表请求。 然后确定与广告商相关联的一组种子消费者。 然后基于种子消费者的集合来确定一组潜在的消费者。 此外，确定潜在消费者集合的子集，子集的每个潜在消费者具有共同特征。 然后生成潜在消费者的目标列表，其包括潜在消费者子集的至少一部分。 然后将潜在消费者的目标列表提供给广告商。