Systems and methods for magic angle spinning nuclear magnetic resonance analysis of samples from unconventional reservoirs are described. Fast and inexpensive methods are described that can provide reliable information on TOC content, type, and maturity (via the relative abundances of different hydrocarbons, for example) without the need for more extensive sample preparation or destruction. If care is taken during sample recovery and storage, NMR can also yield an estimate of gas-in-place, including detailed typing (e.g. methane vs. ethane). The described MAS NMR analysis is used to determine various properties of unconventional reservoirs, including gas and oil shales, which are useful in evaluating their worth and producibility.