There is provided methods and systems to identify a preferred domain of a plurality of domains corresponding to a query. First, the system receives the query. Second, the system accesses demand information corresponding to the query, the demand information including navigation information associated with the query. Third, the system accesses supply information corresponding to the query, the supply information including a count of data items in each of the plurality of domains that match the query. Fourth, the system identifies the preferred domain based on the demand information and the supply information.