There are provided methods and systems to identify an item based on data associated with the item. Information is received that is descriptive of an item to be listed on an information storage and retrieval platform. The information is associated with an aspect-value pair, which is an aspect of the item and a value of the aspect. An expression of an interest of a user in the item is received. The expression is associated with the aspect-value pair. In response to the associating of the expression with the aspect-value pair, the item is identified.